The House of Rimmel was founded by Eugène Rimmel as a perfumery in 1834 in Regent Street, London, England. ... It gave rise to the term 'rimmel' being used to mean 'mascara' in many Mediterranean languages. With creative success in these products, Rimmel London began creating products such as pomades and mouth rinses.

Top products from Rimmel
- Wake Me Up Foundation
- Volume Colourist Mascara
- 9-in-1 Super Makeup BB Cream
- Lasting Finish by Kate Moss Lipstick
- Match Perfection Foundation
- Magnif'Eyes Eye Contouring Palette, WOW Edition
- Lasting Finish Foundation
- Exaggerate Auto Eye Definer Eyeliner